A weekly review hub for Pat and Will. This week's discussion topics, the standing agenda, and the operating systems behind Dynamic Man — beefed up over time.
The systems behind every channel, client, and content workflow — what's active, what's manual, and what's evolving. Reviewed and beefed up over time.
How Dynamic Man generates inbound interest across organic channels — primarily Twitter — through consistent posting, replies, and engagement-driven content.
Ongoing organic posting and reply engagement on Twitter to grow reach, drive profile visits, and surface inbound conversations.
Higher-effort posts written by Will designed to drive engagement, replies, and email signups. Distinct from Pat's standard posting cadence.
How live streams are planned, packaged, and repurposed into evergreen content on YouTube.
Each live stream is planned in advance and a thumbnail is posted beforehand to drive registrations and reminders.
After the stream, the placeholder thumbnail is replaced with a higher-performing version optimized for evergreen viewership.
If the topic fits, the live stream is cut down and re-edited into a tighter mid-length video for the main YouTube feed.
The lifecycle of a 1-on-1 coaching client — from onboarding through ongoing touchpoints designed to surface social proof and referrals.
Send the package for signature once a new client is enrolled.
Send a survey at the two-month mark to capture early progress, friction, and qualitative feedback.
First, low-pressure mention of referrals — plants the seed without making it a formal ask.
Begin actively requesting a testimonial once enough progress and trust have accumulated.
Continue bringing up referrals and testimonials at natural moments throughout the engagement.
Excel spreadsheet tracking the full pipeline — current leads, active clients, and where each one stands. Reviewed once a week as part of the standing call.
Open the tracker once a week and walk through it together. Review new leads, status of active clients, follow-up actions due, and anything flagged for discussion.
Masterclass customer group — keeping it active and ensuring Pat's voice is present in the conversation.
Weekly post in the group highlighting what's worth looking at — keeps members engaged and surfaces the most relevant content.
Make sure Pat is replying to comments and conversations in the group on a regular basis — currently a known gap to monitor.