A weekly review hub for Pat and Will. This week's discussion topics, the standing agenda, and the operating systems behind Dynamic Man — beefed up over time.
The systems behind every channel, client, and content workflow — what's active, what's manual, and what's evolving. Reviewed and beefed up over time.
How Dynamic Man generates inbound interest across organic channels — primarily Twitter — through consistent posting, replies, and engagement-driven content.
Ongoing organic posting and reply engagement on Twitter to grow reach, drive profile visits, and surface inbound conversations.
Higher-effort posts written by Will designed to drive engagement, replies, and email signups. Distinct from Pat's standard posting cadence.
Each distribution platform points to its own opt-in page — same content and same form as the standard sign-up page, but each on a different URL slug so we can attribute inbound signups to source. All slugs live under patstedman.com/.
| Platform | Link |
|---|---|
| Twitter / X | /sign-up |
| YouTube | /signup |
| /join | |
| /start | |
| TikTok | /free |
| Substack | /start-now |
| /connect | |
| Facebook (paid) | /4-steps |
Coaching-application URL slugs. Each one is a separate entry point for a coaching application so we can attribute applications by source or by intended coaching type. All slugs live under patstedman.com/.
| Slug | Intended use |
|---|---|
| /relationship-coaching | Relationship-coaching application (married / committed) |
| /dating-coaching | Dating-coaching application (single) |
| /dating-training | Dating-training entry point |
| /apply | General coaching application (default) |
How live streams are planned, packaged, and repurposed into evergreen content on YouTube.
Each live stream is planned in advance and a thumbnail is posted beforehand to drive registrations and reminders.
After the stream, the placeholder thumbnail is replaced with a higher-performing version optimized for evergreen viewership.
If the topic fits, the live stream is cut down and re-edited into a tighter mid-length video for the main YouTube feed.
The lifecycle of a 1-on-1 coaching client — from onboarding through ongoing touchpoints designed to surface social proof and referrals.
Send the package for signature once a new client is enrolled.
Send a survey at the two-month mark to capture early progress, friction, and qualitative feedback.
First, low-pressure mention of referrals — plants the seed without making it a formal ask.
Begin actively requesting a testimonial once enough progress and trust have accumulated.
Continue bringing up referrals and testimonials at natural moments throughout the engagement.
Excel spreadsheet tracking the full pipeline — current leads, active clients, and where each one stands. Reviewed once a week as part of the standing call.
Open the tracker once a week and walk through it together. Review new leads, status of active clients, follow-up actions due, and anything flagged for discussion.
Masterclass customer group — keeping it active and ensuring Pat's voice is present in the conversation.
Weekly post in the group highlighting what's worth looking at — keeps members engaged and surfaces the most relevant content.
Make sure Pat is replying to comments and conversations in the group on a regular basis — currently a known gap to monitor.
Behind-the-scenes zaps that route data from ThriveCart and Tripetto into Facebook Conversions, Thinkific, Google Sheets, and Berserkermail. All four are currently on.
Fires when someone submits the Tripetto application form. Sends a conversion event to Facebook and logs the applicant to Google Sheets. Current version: v3.
Fires on a Dynamic Man Masterclass purchase in ThriveCart. Enrolls the buyer in Thinkific, writes to two Google Sheets, and sends a filtered webhook to Berserkermail. Current version: v7.
Fires on a ThriveCart purchase event and sends a webhook to Berserkermail. Named "Abandoned" despite triggering on successful purchase — worth reviewing whether the name reflects intent. Current version: v1.
Same pattern as DMM Abandoned but for the $9 Tackling Texting product. A v2 draft is pending — worth reviewing whether to publish or discard.
Social Media Posting
Daily social posting workflow across every platform. Three posts per day, sourced from material that already performed well elsewhere. Currently run by Will + Pat; intended to move to a dedicated social-media hire once scaled.
Nothing new is written from scratch. Every daily post is a repurpose of material that already earned traction — specifically tweets that performed well on X/Twitter and emails that hit strong opens/clicks or generated notable replies. The daily owner picks what's worth extending and routes it into one of the three production paths below.
Three posts produced every day, one from each production path:
Every post is distributed across all six platforms below. Two format exceptions apply — LinkedIn gets all three types but carousels are posted as text, and Substack only receives carousels, always as text (no video support).
This whole workflow — ideation → three-per-day production → six-platform distribution — is intended to move to a dedicated social-media role. The three items above are the seed for a fuller SOP; they'll get refined as gaps surface through actual execution.